A Look at Results: The Personal Message on a Landing Page is Better for...
My Client, Career Counselor Michael Reddy, was looking to get more leads for his The Right Mountain career counseling program. The program is high-end, targeted towards professionals who are changing...
View ArticleMarketing Deals
Once I tell people what I do, one of the most popular questions I get, whether it be during cocktail small talk or at client presentations, is: “How to get a bunch of relevant traffic to their site...
View ArticleMultivariate Testing in Online Marketing
One trend that I have been following for the past few years is multivariate testing (MVT). In statistics, multivariate testing is a way to test a hypothesis on a complex, multivariable system. In...
View ArticleDirectories – Can Be a Good Bet
Most marketers know to submit their new sites to the Yahoo directory and to DMOZ. Beyond that, it can sometimes be very overwhelming to find which directory is right, since there are an overwhelming...
View Article4 Assumptions to Avoid When Building a Website
Call me naive, but I truly believe that no one goes out to build a website that is confusing to navigate, illogical, impossible to find or design-challenged. I think that the biggest reason why...
View ArticleGiving People What They Want – The Pink Rose Problem
I was at the SES Toronto conference the other week, and a speaker went in front of the audience and showed his results for the search term “pink roses”. He went through all of the Google PPC ads for...
View Article4 Adwords Ad Writing Tips to Improve Conversions
When writing Adwords ads, you have very little creative room to work with. You have to make your point quickly within a tiny space. Oh, and there’s a good chance there are other ads next to yours...
View ArticleSubverting the Designer with Google Display Ads? Not Really…
I was interested to see that Google has recently released a Display Ad creation tool (see video tutorial below). The tool allows people to create display ads (almost) just as easily as the text-based...
View ArticleConvert Innovations Introduces Blogging and Vlogging service
Convert's new blog and vlog service
View ArticleMarketing Skeptics
I recently created a post on one of the online marketing boards, with the following complaint: “There are too many snake-oil salesmen in our field. What can we do?” This was reflecting my frustration...
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